It’s been a year since the Covid pandemic started and the end is nowhere in sight. Many organisations had to close their doors for good so if your business is still operational, now is the time to put up the fight of your life to keep it afloat.
We have seen a significant mindset shift in the business world. Organisations of all sizes had to figure out how to keep doing business with their entire workforce working from home. I think the effects should be more permanent and work flexibility should be at the order of the day. We have already seen that it is possible, now we have to implement sustainable strategies to keep a healthy balance between work and home.
Getting on board with the “new normal” way of growing your company should be your top priority. Here’s what you need to make a success of your business this year.
You might already have a website, but is it responsive? A responsive design automatically adjusts the resolution to the screen size of the user. And since 50% of all web traffic originates from mobile phones, it is essential to make your website responsive to decrease the bounce rate.
Having a social media presence is crucial to the success of your business. It can help you increase brand awareness, connect with your customers, and boost your leads and sales. You don’t have to be available on every channel, pick two and build a following.
Everything comes with a price tag these days, so getting something useful, that is also high quality for free is refreshing. Promotional products such as branded silicone wristbands allow your brand to connect to your audience by engaging their senses. It is one of the few advertising methods that physically interacts with consumers, creating a more memorable experience.
A strong email marketing campaign helps you connect with your target audience in a personalised manner. It is one of the most affordable methods to reach a large number of potential customers. Since people engage with emails, it can help you stay in touch with customers in real-time. The results are easy to measure and allows for targeted messaging.
With more than 3 billion mobile users globally, it is no surprise that the mobile app industry is thriving. There’s an app for everything! If your business doesn’t have a mobile app yet, you are losing out. Users spend a lot more time on apps than browsing the internet because apps are faster.
Mobile apps offer better personalisation making it easier to provide tailored communication to users based on their interests. Push notifications also allow you to keep reminding users of your brand without being intrusive. You can easily offer 24/7 customer service to your clients via your mobile app and keeping customers happy should be a top priority if you want them to keep coming back.
Don’t get left behind. Use one or more of these marketing methods to take your business to the next level!