Outsourcing your SEO campaign and SEM agency is a difficult decision. What if I told you that there is an Agency in Cape Town that has experience and expertise? They drive customers to your website through the power of search engine optimization (SEO).
Don’t believe it? Well, let us look at why you need to hire an SEO agency.
If your site is not optimised properly, then it could be doing more harm to your business than good. Most people do not know how to manage their websites. It is where SEO professionals come in. You too can hire an SEO agency in Cape Town.
First, let us discuss some of the factors that why a website needs an SEO agency.
8 Signs that your website needs an SEO agency
Your site is not ranking on Google
To rank on Google, you need an SEO professional. That is because Google is constantly tweaking its algorithm and refining its search results. There are over 200 ranking factors that determine where you appear on the search engine results pages (SERPs). For example:
- The quality of your website content
- Website loading Speed
- Number of links point to your site
- Engagement with users through social media channels such as Facebook and Instagram
Your website has a poor user experience (UX)
It is difficult for many business owners to understand the importance of UX and how it can directly affect their bottom line. But if your website has a bad experience, your customers will leave without converting or even bothering to return in the future.
UX is User Experience. It is an important part of digital marketing. If your website does not have a good UX, your website will not generate traffic.
Your website is not mobile-friendly
Mobile internet usage has increased dramatically over the past few years. Your customers are likely searching for products or services on their smartphones. If your site is not optimized for these devices, you are missing valuable opportunities to engage with potential customers.
Having a website that is not mobile-friendly is one of the most common reasons for an online business to lose traffic and conversions.
You do not know SEO
If you want to know how optimized your website is, there is a metric that can tell you. The SEO score is a numerical value that shows how well your site is optimized for search engines. The higher the number, the better its optimization.
SEO comprises multiple factors such as:
- Keywords in title tags, meta descriptions, image alt text, and headers.
- URLs, and quality of content.
- Backlinks from other sites to your website.
The SEO score can tell you if there are any problems with your website and help you fix them before they get worse.
Your website takes a long time to load
When your site takes too long to load, Google and other search engines will start to penalize you for it. But even if you are not worried about rankings, a slow page speed can make your visitors feel uncomfortable and leave.
Fortunately, many tools can help you improve the speed of your website. You need to hire a professional SEO agency for this task.
Customers are complaining about bad UI and UX
UI is User Interface, and UX is User Experience. If your customers are complaining about poor UI and UX on your website, it means that they are not getting the information they need.
Even if you have a well-optimized site, the user experience is still crucial. User Interface (UI) is crucial in keeping your visitors on site. It can help you achieve great results in terms of conversion rates and increase your website traffic.
No increase in organic traffic or leads
If you are not seeing any increase in organic traffic or leads to your website, there are a few possible causes. One of the leading causes is your website does not have valuable content. You need to check your analytics and see how many visitors come via search engines.
After optimizing content for the right keywords, start building backlinks from other websites so that Google sees them as authoritative sources on their topic area. If your page rank is low, it is time for link building.
The visitors stay on the websites that offer them value and lucrative deals. Make your website interesting for your target audience.
Your site does not follow the latest Google Updates
If it’s been a while since your website was last updated, there are several things to consider. Google constantly updates its search algorithm to give fair chances to websites. If you do not update your site according to changes in google search updates, you may face issues in ranking.
If this is the case with your website, it may be time for decisive changes before Google decides to penalize you because they believe you are not taking care of all aspects of your business online!
If your website is facing similar issues, it could be time for an SEO professional to look at your site. If you are not seeing any positive changes in your traffic or leads, it may be time to call an SEO professional and get your website optimized by them.
If you need the best SEO agency in Cape Town, you should contact Build Marketing.
Build Marketing is a top digital marketing agency in Cape Town. Their team specializes in search engine optimization, digital marketing, social media management, and more. They will help you grow your business with cutting-edge solutions and the latest updates.
Contact today and experience the best.